Custom Mobile Application Development Company

Perhaps you are one of the cynics who think that the whole mobile/tablet hoopla is much ado about nothing, or it’s a passing fad that will eventually die down. If not, then you will definitely be interested in what follows. If you are, it might be a good time to rethink your mobile strategy. 

1) Mobile marketing is a distinct and unique way to create engaging and mutually beneficial dialogues with customers. It requires matching the creative ideas to the device’s screen sizes and messages that are clear, concise, attractive, effective and creating a call for action with minimum steps. There is already research to indicate that mobile ads perform much better than Internet ads. The most common mobile ads are simple links and display ads that are sold based on cost per clicks, cost per acquisition and cost per thousand. 

2) Many companies have a re-direction set up specifically for mobile devices. The user experience from the phone/device is different than the user experience at a computer. A number of retailers have benefited from making mobile-friendly sites especially for Apple and Android devices. Mobile sites give people the flexibility to shop from wherever they are. E-commerce and mobile technologies are the two most popular trends. Combine the two and you have the future of shopping – Ecommerce. You need to remember that mobile device is not just classed as a mobile phone. Mobile devices also include tablet devices such as iPads, the Samsung Galaxy Tablet or the Blackberry Playbook. It is predicted that sale of mobile devices will overtake that of desktop PCs by 2015.

3) Mobile commerce is rapidly evolving as consumers use their smart phones to find stores, research products, and make purchases. Location-based shopping coupons using mobile devices are gaining popularity. As mobile users become more accustomed to sharing their whereabouts via mobile devices, they're also are becoming more open to receiving ads and mobile coupons relevant to their location. The arrival of platforms like Xtify, Location Labs, and Place cast reduce the technology barrier and time-to-market for retailers who are keen to experiment with location-based commerce.

4) Increasing number of companies deliver coupons via mobile devices in an effort to appeal to consumers, many of whom would never think of clipping or carrying coupons. All customers need to do is sign up for the mobile coupons and they will get money-saving offers on items delivered via text message to your Web-enabled phone with a link to a barcode and discount offers. To redeem, they simply need to show the coupon bar codes to the cashier, who will scan them like a regular coupon.

5) Last but not the least is mobile apps. Users are flooded with numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Many companies have caught on to the mobile apps to boost brand awareness and affinity. Any business can benefit from a well-thought out application. But first understand the target audience and devices you want to develop for. The best way to influence with apps is to create something that is both useful and valuable. More importantly, it should be functional.

BeachCherry Software specializes in web applications and software solutions for mobile devices and also creation of mobile sites. Request a demo of our expertise to find out how we can give your business new mobility.